Main Optimize

Main Optimize is a website A/B testing solution designed to use your existing Analytics properties for reporting.

Developer Features

AB testing persistence

Main JS session data also includes all non-conflicting URL parameters as part of the session storage, suitable for UTM parameters, personalisations overrides and AB testing persistence.

Accuracy improved optimisation

Main JS personalisation includes support for inline AB testing, assigning cohorts specific experiences and only measuring experiences of users who actually experienced the personalisation (below fold personalisation.)

Consented optimization

Main JS handles your consent, event tracking, tag managers, data layers, google tag, tag gateways, enhanced ecommerce, standard events and custom events and session persistence.

Why Main HTML

Main HTML is a downloadable template that makes designing and building websites easier and faster. Leveraging server-less architecture for performance and millions of styling possibilities, you can build a small website in minutes or maintain a significant digital presence with Main. Main HTML or as it's affectionately called <main> after the element and ARIA role, is perfect for;

  • students looking to learn web dev;
  • professionals looking for a high performance and low cost website;
  • small businesses needing fast content updates, local brand visibility and SEO built-in;
  • SME who need versatile content and have regional consent and measurement responsibilities;
  • companies who demand higher functionality from their websites including powerful personalisation and A/B testing;
  • governments where browser compatibility, high availability and accessibility are top priority;
  • corporations who demand everything including high fault tolerance and multi-domain cookie less architectures.